I’m an artist, not a designer, and I’ve often been told that designers are terrible at communicating their work.
This is because designers are constantly bombarded with images that look good on the page, but can’t stand the light.
It can be tempting to look at the design of a brand’s logo and wonder why it’s so good, and that the image’s quality is irrelevant.
I’ve also heard people say that designers just want to look good, that they’re “always on the cutting edge”.
In truth, I’ve heard this argument many times myself.
The truth is, designers are not terrible at their craft, but they are not very good at communicating it either.
They’re not always doing it right.
Here are three reasons why design should always be a collaborative process.