Sports magazines are now the most popular source of information in Britain, according to new research.
Sports publications have seen their share of headlines and articles rise over the past two decades.
There are now three main sources of sports news across the UK, with the Daily Mail and the Sunday Times topping the charts.
The Daily Mail is the most-read sports publication, followed by the Sunday Mirror and the Daily Express.
The Sunday Times, meanwhile, has been at the top of the list for a decade, with a quarter of all readers signing up to its weekly newsletter.
The rise of sports magazines has coincided with an increase in people signing up for sports news on a regular basis, according the research, which examined the links between the number of people signing-up to sports magazines and their behaviour.
“The rise in readership in sports magazines is the first sign that people are responding to their sports content more frequently,” said lead author Dr Rachel Kesselman.
“We can expect that people will be reading more sports content as their exposure to news from mainstream media rises.”
In addition, people are increasingly reading news from sports websites, and they also become more aware of the news on other sites.
“This is another indication that the media landscape is becoming more interconnected, with social media providing a means of connecting people with news and information about sports,” she said.
“There are many ways in which people can share their thoughts about sports and their thoughts on the media environment, but in this case, sports magazines have become the main way in which they do so.”
In this way, sports media outlets such as sports websites and online media outlets are now providing a way for people to share their views about sports.
Sports magazines have also become the key way in where people connect with other people, in part due to the increasing numbers of fans who visit these sites.
Sports journalists, too, are increasingly engaging with their readers through social media.
“Social media has become a key way for sports journalists to connect with their audience,” Dr Kesselmant said.
She said it was also important that sports journalists use social media to make their content accessible to other people and to connect readers with news, analysis and commentary.
“They are also finding it increasingly difficult to get their stories to reach the wider audience.”
So this has led to a growing gap between the content of the newspaper and the broader audience, with people accessing news through these websites rather than through traditional media outlets,” Dr Cottrell said.
There has also been a significant rise in the number and volume of people using social media as a way of sharing their opinions.”
People are using social platforms to discuss their feelings and views on a range of issues, whether it is politics, social inequality, issues of race and religion, or other topics,” Dr Vigdor said.