Women’s magazines are coming under fire after a new ad campaign from the magazine’s parent company, Newsweek, says it will “target” them with ads featuring images of women’s bodies.
The ad, titled “The Next Big Thing,” shows a series of photos of women with the words “beautiful” in large letters above them.
The first image features a woman in a red dress wearing a necklace and sunglasses.
The caption underneath says “Beautiful women have it all.
That’s what makes us great.”
The next image shows a woman holding her child.
The caption underneath reads “Mom, I’m the best mom in the world.”
The ad also includes an image of a woman wearing a high heels, with the caption, “This is the kind of style you want in your home.”
“Beautiful and fabulous women are the next big thing,” Newsweek said in a statement.
“That’s what sets us apart.
We’re proud to be one of the first women-owned and operated magazines to take on this challenge.”
It comes as the magazine has faced scrutiny in recent weeks over its handling of sexual harassment allegations, including the allegations that two women made against former editor Jill Abramson.
In recent weeks, Abramson has faced a barrage of criticism over how she handled a sexual harassment investigation, and the allegations against her.
On Monday, Newsweek announced it was suspending Abramson from its board of directors, which would have forced the publisher to hire a new editor, and had announced that it would launch a new, women-focused ad campaign.
The company said it will also be re-evaluating its advertising strategy, and was expected to unveil a new women-centric ad campaign at a meeting with advertisers in New York on Tuesday.
In the statement, Newsweek said that it is “delighted” to have reached this agreement with Newsweek, and that “it’s a step in the right direction for our company.”
Newsweek is one of two women-run companies to reach this agreement.
The other is the New York Post, which announced earlier this month it would also be launching a new ads campaign featuring women.
The new ad will debut in women’s-focused publications on Monday, and will air in the U.S. and Canada, along with in other markets, the magazine said.
It will run on all platforms, including social, mobile and desktop.